The entire structure is cut and welded in metal at the Ronda Design factory in Zanè, Veneto, then hand-finished in a warm dark brown paint that softens the geometry of the oval loop. The circular LED plate is bifacial and pivots on its axis, so the same fixture can wash a wall with indirect light or turn inwards to illuminate a reading corner, while the flat disc base keeps the tall silhouette perfectly stable without visible ballast. At just over two metres, LIFT Floor reads as a vertical accent rather than a bulky object, and pairs naturally with the brand's magnetic shelving and metal-clad cabinets in living rooms, bedrooms, hotel suites and design studios.